About
Lorena J. Clowers
Founder, Clowers Author Advisory
Position
I am the strategist authors hire when they need readers, visibility, and a marketing system that keeps working after publication day. Through Clowers Author Advisory, I help authors worldwide build discoverable author brands, grow engaged reader audiences, and set up the digital infrastructure that turns one book into a long-term platform.
My focus spans multiple publishing markets and languages, including English, Italian, Spanish, French, and German audiences, because reader discovery works differently in every market, and most author marketing advice is written for one language only.
01
Every strategy, framework, and offer is built specifically for authors and the way books get discovered, tailored to publishing rather than adapted from generic small-business marketing.
02
Fiction and nonfiction, any genre, any language market: the same underlying audience system applies, adjusted for how readers in that market actually find books.
03
A launch week can spike sales for a week. An audience system keeps selling the book, and the next one, long after.
Availability
I work with authors globally and I am generally available around the clock, except when I am on vacation. Applications are reviewed personally, with a limited number of authors taken on at any time so every serious application gets a real response.
Working style
My role is to design the strategy and the system: the positioning, the funnel, the launch plan, the framework your author brand runs on. I am direct about what will and will not move the needle for your book, even when that is not the easiest thing to hear.
Behind the strategy
From launch events to podcast studios to reader communities, the work happens wherever your next reader is waiting.
Events, signings, and activations that turn a publication date into a reader movement.
Podcast interviews and media features that put your book in front of new audiences.
Engaged readers who recommend, review, and buy the next book on release day.
Next step
Applications take a few minutes and are reviewed personally.