Lorena J. ClowersClowers Author Advisory

Resources

Practical author marketing, one article at a time.

A weekly publishing rhythm across six categories. Titles below are the planned lineup. Swap in real publish dates as each goes live.

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Lorena J. Clowers
Founder, Clowers Author Advisory

Book Marketing
Book Marketing

Strategy

Marketing

Why Your Amazon BSR Is Increasing Instead of Falling

Week 01
Marketing

The 5 Book Marketing Mistakes New Authors Make

Week 05
Marketing

What to Do in the First 30 Days After Publishing

Week 09
Author Websites
Author Websites

Infrastructure

Websites

What Every Author Website Must Include

Week 02
Websites

Author Website Mistakes That Cost Book Sales

Week 06
Email Marketing
Email Marketing

Engagement

Email

How Authors Get Their First 1,000 Subscribers

Week 03
Email

The Welcome Email Sequence Every Author Needs

Week 07
Discoverability
Discoverability

Visibility

SEO

How Readers Actually Find New Books

Week 04
SEO

SEO for Authors, Explained Simply

Week 08
Launch Strategy
Launch Strategy

Timing

Launch

The Pre-Launch Timeline for Fiction Authors

Week 10
Launch

Post-Launch Strategy That Keeps Books Selling

Week 11
International Marketing
International Marketing

Global

Global

Marketing a Book Outside the English Market

Week 12
Global

Global Reader Growth for Multilingual Authors

Week 13

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